Healthcare Talent Intelligence  •  Workforce Strategy  •  Executive Advisory

Turning Talent Intelligence Into Executive Decisions.

On The Mark helps healthcare executives transform talent acquisition into a strategic business advantage through workforce intelligence, executive research, AI strategy, and evidence-based advisory. We translate talent data into executive decisions that improve recruitment, strengthen retention, and support long-term organizational growth.

Built by a healthcare talent acquisition executive. Designed for healthcare executives.

Today's workforce challenges require more than recruitment.

Healthcare leaders aren't struggling because they can't fill jobs. They're struggling because workforce shortages now affect:

  • Financial performance
  • Patient access
  • Employee retention
  • Capacity planning
  • Growth strategy

The Executive Lens

Today's healthcare workforce challenges.

Hospitals aren't struggling because they can't recruit. They're struggling because workforce challenges have become business challenges. We help healthcare executives answer questions like:

Financial
How much are workforce vacancies costing us?
Which workforce investments generate measurable ROI?
Operations
Where is turnover most likely to occur next?
How do we reduce premium labor?
Strategy
How should AI reshape Talent Acquisition?
How do we forecast workforce demand?
Leadership
How can workforce strategy support growth?
How can workforce data improve executive decision-making?

How We Help

Three pillars of workforce advantage.

01

Executive Intelligence

  • Research-driven executive briefings
  • Healthcare workforce trends
  • Board-ready insights
  • Monthly executive briefs
02

Strategic Advisory

  • Executive workforce consulting
  • Talent acquisition transformation
  • AI strategy
  • Leadership advisory
  • Executive dashboards
03

Workforce Analytics

  • Vacancy intelligence
  • Retention analytics
  • Executive scorecards
  • Predictive workforce planning
  • Labor market intelligence

Advisory Solutions

Advisory built on the research, not apart from it.

Every engagement draws on the same data and frameworks behind our published research.

01

Executive Advisory

For leaders who need an outside, evidence-based perspective on workforce risk before it reaches the board.

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02

Healthcare Workforce Strategy

For organizations planning clinical staffing years ahead, not scrambling months out.

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03

Talent Acquisition Transformation

For teams whose hiring model hasn't kept pace with the volume or complexity they now face.

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04

AI Readiness

For executives deciding where AI genuinely improves talent acquisition — and where it introduces risk.

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05

Workforce Intelligence

For leaders who need real data behind workforce decisions, not instinct.

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06

Executive Search Advisory

For boards making senior leadership hires where the wrong choice is an expensive one.

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07

Employer Brand Strategy

For organizations losing candidates to competitors with a stronger reputation, not a stronger offer.

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08

Executive Workforce Assessments

For leaders who need an independent, outside read on workforce structure, capacity, and risk.

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09

Board Workforce Presentations

For executives who need workforce data translated into a story the board will actually act on.

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Executive Intelligence Center

One hub. Three resources for workforce decisions.

Everything below draws on the same underlying research — read the flagship analysis, explore the live data, or browse ongoing coverage.

Resource 01 · Featured Executive Brief

ON THE MARK · NO. 001

The true price of an empty seat on your nursing roster.

Executive Brief No. 001 Healthcare Workforce Intelligence 14 min read

The Hidden Cost of Vacant Nursing Positions

A single unfilled nursing role costs more than its salary line. We modeled the full downstream impact — overtime, agency spend, unit turnover, and patient outcomes — across 40 health systems to quantify what leaders are actually losing.

$46,800Average annual cost per vacancy
87 daysMedian time to backfill
3.4xTurnover risk on understaffed units

Resource 02 · Healthcare Workforce Intelligence

What the data is telling healthcare leaders right now.

01

Clinical vacancy rates remain structurally elevated

Even as overall labor markets cooled, bedside clinical roles have not returned to pre-2020 fill rates in most regions.

02

Internal mobility is the fastest-growing source of fill

Systems with formal internal talent marketplaces are filling senior clinical roles 34% faster than those without.

03

Manager quality now predicts turnover better than pay

Across our sample, first-line manager tenure and training explained more retention variance than compensation banding.

Clinical Vacancy Rate2019 – 2026
Bedside nursing All clinical roles

Resource 03 · Latest Insights

Research and analysis for the healthcare workforce.

Ongoing coverage of the forces reshaping how health systems plan for, find, and keep clinical talent.

Founder and Principal of On The Mark, standing in a modern office
Mark ZmitravichFounder & Principal Advisor

About

For nearly two decades I've helped healthcare organizations solve complex talent acquisition and workforce challenges—from nursing shortages and physician recruitment to enterprise workforce strategy and AI-enabled recruiting transformation.

Experience Includes
Enterprise Talent Acquisition Leadership Nursing Recruitment Physician & Provider Recruitment Executive Search Employer Branding AI Strategy Workforce Planning Recruitment Operations
Measurable Achievements
Reduced agency utilization Led enterprise nursing recruitment Executive leadership hiring Workforce transformation initiatives AI implementation projects

Healthcare Talent Intelligence • Executive Research • Workforce Strategy